Free tools for real estate agents

• Fair Housing ad checker

  Paste listing text, an ad or a social post and get phrases that may raise Fair Housing Act concerns flagged, with a reason and a suggested rewrite for each.

  Use it: Before you publish MLS remarks, a flyer or a social caption.

• Lead follow-up templates

  A 14-day plan for a new buyer lead: 3 short texts and 3 emails, filled in with your name, brokerage and what the lead asked about, ready to copy.

  Use it: When a new lead comes in and you want a plan instead of a guess. Read the guide: How to follow up with real estate leads (with a 14-day plan).

• Real estate commission calculator

  Work out your take-home from one side of a sale after a referral fee, franchise fee, brokerage split or remaining cap, and flat per-deal fees.

  Use it: When you are comparing brokerages, pricing a referral or planning your year.

• Listing description generator

  Turn beds, baths, square feet and key features into MLS public remarks trimmed to your character limit, plus three headlines, a social caption and a just-listed email, with a Fair Housing phrase screen.

  Use it: When you have the facts of a new listing and need a solid first draft fast. Read the guide: How to write an MLS listing description that fits the character limit.

• Seller net sheet calculator

  Estimate what a seller walks away with after the mortgage payoff, commissions, transfer tax, credits and closing costs, then copy the net sheet.

  Use it: Before a listing appointment and each time an offer comes in. Read the guide: What is a seller net sheet, and how do you make one?.

• CMA calculator

  Enter the subject home and up to 6 sold comps, adjust for size, beds, baths, market time and features, and get an adjusted value range and a copyable CMA summary.

  Use it: When you are preparing a list price for a listing appointment, or deciding what a buyer should offer.

New to any of these? The guides for agents walk through the how and why.