Free tool for agents
Listing description generator
Turn the property facts into MLS remarks that fit your character limit, plus headlines, a social caption and a just-listed email. Common Fair Housing phrases are flagged before you publish.
Your draft
MLS public remarks
359 / 1000Headlines
- 3-bed, 2-bath single-family home in Springfield with renovated kitchen
- Just listed in Springfield: 1,850 sq ft, hardwood floors
- Welcome home in Springfield: renovated kitchen with quartz counters an
Social caption
Just-listed email
Subject: Just listed: 3-bed, 2-bath single-family home in Springfield
Hi there,
I just listed 412 Maple Ave in Springfield: 3-bed, 2-bath, 1,850 sq ft. Highlights include renovated kitchen with quartz counters, hardwood floors, fenced backyard, two-car garage. Offered at $425,000.
If you or someone you know would like to see it, just reply to this email and I'll set up a showing.
A first draft built from Listhand's writing templates. Check every fact before publishing. The Fair Housing screen catches common phrases only and is not legal advice. Runs in your browser, and nothing you enter is uploaded.
What makes a listing description work
- Open with the facts buyers filter on: property type, beds, baths, size and city.
- Name the two or three features that set this home apart, specifically ("quartz counters", not "stunning kitchen").
- Describe the property, never the people you imagine living there.
- Stay inside your MLS character limit so nothing gets cut off mid-sentence.
- End with one clear next step, like booking a showing.
Want AI-written copy that sounds like you?
The Listhand app writes fresh listing copy in your tone, pulls the facts from a pasted MLS sheet or your notes, and checks every draft for Fair Housing issues. It also replies to new leads in minutes and runs a 14-day follow-up plan. Founding agents lock in $99/month.
Questions
How do I write a good real estate listing description?
Lead with the property type, size and location, then the two or three features buyers care about most (kitchen, outdoor space, parking, recent updates). Use specific facts instead of adjectives, keep sentences short, stay within your MLS character limit, and end with a clear next step such as booking a showing.
How long should MLS public remarks be?
It depends on your MLS. Many allow somewhere between 500 and 1,500 characters including spaces, and some allow more. Check your MLS rules and set the limit here so the remarks are trimmed to fit.
What words should I avoid in a listing description?
Avoid language that describes who should live in the home rather than the home itself, such as "perfect for families", "adults only" or "ideal for young professionals", and avoid subjective claims like "safe neighborhood" or "great schools". These can raise Fair Housing Act concerns. This tool flags common phrases, and the free Fair Housing ad checker explains each one.
Is this generator AI?
This free version uses Listhand's built-in writing templates and runs entirely in your browser, so nothing you type is uploaded. The Listhand app adds AI writing that varies phrasing, matches your tone, and can pull facts from a pasted MLS sheet or notes.
Can I use the text as-is?
Treat it as a first draft. Check every fact against the listing, add details only you know, and make sure the final copy follows your MLS and brokerage rules. You are responsible for what you publish.
More free tools: Fair Housing ad checker, lead follow-up templates and the commission calculator.