Free tool for agents

Lead follow-up templates

A simple 14-day plan for every new buyer lead: 3 short texts and 3 emails. Add your details and the lead's request, then copy each message.

Runs in your browser. Nothing you type is uploaded or saved.

  1. Day 0Text message
    Hi [Lead, it's [Your with [Brokerage]. Thanks for reaching out about [what they asked about]! Are you hoping to see homes this week or just starting to look? Reply STOP to opt out.
  2. Day 0Email

    Subject: Thanks for reaching out

    Hi [Lead, Thanks for getting in touch about [what they asked about]. I'd love to learn what you're looking for: timing, budget range and must-haves. Happy to send listings that match or set up a quick call. Best, [Your name] [Brokerage] [Phone]
  3. Day 1Text message
    Hi [Lead, [Your again. Want me to send a few listings that fit what you're after? Reply STOP to opt out.
  4. Day 3Email

    Subject: A few homes you might like

    Hi [Lead, I pulled together a few options that might fit. Want to set up a time to walk through them, in person or on a call? Best, [Your name] [Brokerage] [Phone]
  5. Day 7Text message
    Hi [Lead, still house hunting? I can set up showings whenever works for you. - [Your Reply STOP to opt out.
  6. Day 14Email

    Subject: Checking in

    Hi [Lead, Just checking in. If your plans have changed, no problem. Reply anytime and I'll pick up right where we left off. Best, [Your name] [Brokerage] [Phone]

Texts include an opt-out line. Only text leads who gave you permission, and add your mailing address and an unsubscribe option to marketing emails.

Let Listhand send the first reply in minutes

Listhand captures leads from your form, website or Zillow, emails each new lead a personalized reply right away, and runs this plan until they reply, book or opt out. You can approve every follow-up before it goes out. Founding agents lock in $99/month.

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Questions

How fast should I reply to a new lead?

As fast as you can, ideally within minutes while the lead is still on their phone or at their computer. The first text and email in this plan are meant to go out the same day the lead comes in.

Why mix texts and emails?

Some people answer texts and ignore email, others are the opposite. Alternating channels over 14 days gives the lead several easy ways to reply without sending a message every day.

Do I need permission to text a lead?

Texting rules are stricter than email. In the US you generally need the lead's consent before sending automated or marketing texts, and every text should tell them how to opt out (for example "Reply STOP to opt out"). Texts sent from your own phone, one at a time, carry fewer requirements, but consent is still the safe default. This is not legal advice; check with your broker.

What should every follow-up email include?

A clear subject, who it is from, a way to unsubscribe, and your physical mailing address for commercial email under CAN-SPAM. Stop emailing anyone who asks you to.

When should I stop following up?

Stop as soon as the lead replies (switch to a real conversation), books a showing, asks you to stop, or tells you they have bought or are working with someone else.

How is this related to Listhand?

This is the same 14-day plan Listhand drafts for every new lead. In Listhand the instant reply goes out in minutes, follow-ups either wait for your approval or send on schedule, and the plan stops automatically when the lead replies, unsubscribes or books. The templates on this page are free to use without an account.

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